Skip To Main Content

Business and Marketing

 

MVHS Business and Marketing Pathway

The Business and Marketing Pathway at Mountain View High School introduces students to entrepreneurship, marketing, finance, and business operations through real-world, applied learning experiences. Students explore how businesses are created, managed, and grown in a competitive marketplace.

Through projects, simulations, and student-led enterprises, students develop leadership, communication, and problem-solving skills. This pathway prepares students for postsecondary studies in business-related fields and careers in marketing, management, entrepreneurship, and beyond.

 

Level 1 Classes 5002- Computer Applications

Students must complete 1.0 credit in level 1 before moving to level 2.
5018- Intro to Business/Marketing     
5020- Finance  

 

Level 2 Classes 5040- Sports and Entertainment Marketing

Students must complete 1.0 credit in level 1 and 2 before moving to level 3.      
5014- Accounting

 

Level 3 Classes 5019- Business Law

Students must complete 1.0 credit in level 1, 2, and 3 before moving to level 4.
5021- Management                                      
5042- Social Media and Advertising

 

Level 4 Classes 5030-5031- Business Work Experience

                                           
5084- Business Work Experience           
5042- Social Media and Advertising

 

Course Descriptions

Level 1 Classes Level 2 Classes

5002- Computer Applications

  • Students can earn the Microsoft Office- Specialist Certification
  • Learn the Microsoft Office Suite applications, including Word, Excel, and PowerPoint.
  • Explore and create documents and projects for a variety of purposes and audiences.

5018- Intro to Business/Marketing

  • Students can earn the Intro to Bussiness Certification through precision
  • Focus on the operation of the American Business System.
  • Develop a basic understanding of the fundamentals of the economy, threats and opportunities, marketing management, production, governmental regulations, tools of business, and social responsibilities.

5020- Finance

  • Survey the basic personal financial needs of most individuals.
  • Emphasize the basics of budgeting and buying, saving and borrowing money, the intricacies of home ownership, income tax, and investments, and the wise use of insurance, wills, and trusts.
  • Play a stock market simulation game and a personal finance simulation.

5040- Sports and Entertainment Marketing

  • In Sports and Entertainment Marketing, students will analyze the theoretical marketing processes and the strategies of product development, pricing, promotion, and distribution.

5014- Accounting 1

  • Students can earn the Quickbooks certification
  • Students will understand the basic elements and concepts of accounting with emphasis on the procedures used for maintaining journals, ledgers, and other related records.
  • Prepare accounting reports for sole proprietorships, partnerships, and corporations.
  • Use a computerized accounting system.

 

 

 

 

 

 

 
Level 3 Classes Level 4 Classes

5019- Business Law

  • Cover the foundations of the legal system as it applies to business and personal issues.
  • Understand the basic elements of crime and tort law, contracts, ethics and the law, cyber law, property law, and employment law.
  • Participate in case studies and mock trials.

5021- Management

  • Students can earn project management certification
  • Survey the principles of management.
  • Study the primary functions of planning, organizing, directing, and controlling with a balance between the behavioral, quantitative, and operational approaches.
  • Play a management simulation game.

5042- Social Media and Advertising

  • Students can earn a Social Media Certification
  • examine the principles of advertising and its relationship to business
  • study the areas of advertising principles, strategies, media, copy, and layout
  • develop an ad and social media campaign

5030/5031- Business Work Experience

  • Learn new developments, technology, and procedures used in effective office management.
  • Apply decision-making and administrative skills related to their educational program and career objectives.
  • Work under the immediate supervision of experienced personnel at the business location and with the direct guidance of the instructor/coordinator.

5084- Pathfinder Apprenticeship

  • Learn to provide a practical introduction to the work environment through direct contact with professionals in the community. The content should include, but not be limited to, the following: discussion of professional job requirements, awareness and knowledge of career opportunities, building vocabulary appropriate to the area of professional interest, development of decision-making skills, and development of personal and educational job-related skills.